This week it was announced that Ariana Grande and Demi Lovato will no longer represent Scooter Braun. The Singers aren’t the first artists to break off their relationship with Brown. Who is the famous star manager?
Scott Samuel “Scooter” Brown became known as the discoverer of Justin Bieber. He saw the twelve-year-old singer on YouTube and signed him to his record label. The list of famous names has expanded; For example, Grande signed with Braun in 2013. Carly Rae Jepsen, David Guetta, Lovato and others also joined. Acquisitions of several competitors made Brown the largest music management company in the world.
The manager was in the news in 2019 due to an altercation with Taylor Swift. Brown bought the rights to the singer’s first six albums. He resold it without Swift’s permission, on the condition that he make a profit on the music. Swift disagreed and decided to re-release the albums independently.
In the past year, several artists have left Brown’s management. Grande and Lovato, among others, have broken the contract. Bieber, who had been with Brown for fifteen years, is also said to have broken up with the manager. Details about Grande and Bieber’s departure are not known, but Lovato reportedly left without a fight.
Brown humorously responded on X (formerly Twitter) to the situation on Tuesday. He wrote that he was “no longer managing himself.”
Brown is not sitting still, despite his trademark emptying. In April 2021, Hybe announced the purchase of Braun’s record label. The South Korean company is responsible for managing the popular South Korean boy band BTS, among others. After the acquisition, Brown became CEO of the company’s US branch.
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