Daniel Ricciardo is arguably the most popular driver on the current network. After all, an empathetic, charismatic, very cheerful Australian knows how to get everyone on their side. However, this popularity has not been supported in the past two seasons with performance.
Since his move to McLaren, Daniel’s value as a driver has plummeted. Despite eight wins on his account, he was bought by toko of brown bagAnd he still doesn’t have a replacement seat for next year. Ricciardo admitted that he will not be on the grid in 2023. A spare roll It seems more likely.
Danny on TV?
However, the interruption in DannyRic’s career provides opportunities for other parties. For Burke Magnus, ESPN’s Head of Programming, it’s a great opportunity to get that big smile in front of his cameras, according to reports. racer. As a fan of all things American (including NASCAR) After all, the Aussie has a large fan base on the other side of the big pond.
Magnus sees him as the perfect candidate to lead the ESPN F1 show:
“He’s obviously a great character who really resonates with audiences, especially in this country. So there’s nothing specific, but I don’t think he’s far off. I honestly have no idea what he’s interested in, but he definitely has character for our work, I’d say.”
Only Daniel Ricciardo on a horse. UNLIMITED YEEHAWS FOR EVERYONE! pic.twitter.com/c7fuucAcoV
– ✨hya ✨ (formulahya) October 21 2022
Just like F1 Overlords Liberty Media ESPN mainly focuses on attracting casual fans who are not interested. Ricciardo’s magnetic personality should turn these viewers into die-hard F1 fanatics. Magnus also insisted that the sport, which is still largely unknown in America, should be promoted through a USA lens. Since Daniel has high-level contacts in the US, this is a good thing:
“I think it is very important to see Formula One drivers through the context of American sport. We did something last year where we showed the friendship that Daniel Ricciardo has with Josh Allen of the Buffalo Bills. [Allen] She is one of the best NFL Quarterback now. So trying to integrate F1 into our portfolio through creative ways of delivering content is definitely high on our agenda.”
– McLaren (@McLarenF1) October 23, 2021
Daniel’s Race Café
From ESPN’s point of view, Ricciardo will not be next to David Coulthard, Jacques Villeneuve and Nico Rosberg to stand in the ring. After all, the channel already uses photos and comments from Sky Sports for live broadcasts.
Magnus wants a with The Honeybadger Ziggo To build an F1 café-like display in which matters relating to sport are discussed. The show should start to attract fans who don’t normally watch the race:
“It should be an alternative presentation above the race that can help attract casual fans inside. And the profit in our business is always the casual fans. Hardcore fans There will be, the gain is to attract more regular fans and turn them into hardcore fans.”
We will continue to broadcast the race [zoals ze zijn]but we want to build around it with ESPN content, pre-race, post-race content, news and columns, spin-offs, that kind of thing.”
It is not yet known if ESPN has actually entered into a conversation with Daniel Ricciardo.
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