Making money on TikTok is possible thanks to ads

TikTok will soon pay more money to creators based on ads. This option is not for everyone, only for people who like TikTokken sky stars. They only get paid to top the top when their video is shown next to certain ads that TikTok applies this new revenue model to.

copy behavior

Although there has been a lot of social media stealing from TikTok lately, there is now a little bit of TikTok inspiration that comes from YouTube. YouTube also uses a similar revenue model for video creators, but they must meet a number of characteristics.

On YouTube, that’s 1,000 subscribers to their channel and the content must have been watched at least 4,000 hours in the past 12 months. Exactly how that works with TikTok is much more difficult to achieve. You must meet fewer requirements, only one, but they are very large: you must have at least 100,000 followers.

TikTok Pulse

tik tok He writesTo help brands stay on top of entertainment and culture on TikTok, we are proud to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand next to the top content in the For You feed. TikTok Pulse is designed to give brands the tools and control to be a part of These are everyday moments and trends that affect society.”

With TikTok Pulse, TikTok shares half of the advertising revenue with the video next to it, so creators have to meet 100,000 followers. That’s a bit lower than YouTube, where you can expect 55 percent of ad revenue. By the way, this is not the only way to get money from TikTok as a creator (otherwise it will not be such a success either). You can ask people for a gift, this is especially dangerous in the case of young children. Additionally, there is a “Creator Fund” where you get paid based on the popularity of your video. So, if you go viral while no one really knows you, you can still make money with your video.

The Creator’s Box is not sacred

However, there are also many complaints about this fund, because the payments are said to be very random – and very low in Euros -. This makes YouTube interesting for creators, and perhaps even more interesting, although it is difficult to gather a large fan base there: it is easier to find a random video on YouTube compared to TikTok, where everything goes much faster. There are of course YouTube shorts, but this is still in its infancy compared to TikTok.

TikTok Pulse will be available in the US from June, but will likely arrive in the Netherlands only in the fall. Do you still have some time to collect that many followers.