He is the brainchild of the Dutch elite sports environment and the success of the Olympics in Tokyo, while NOC * NSF Moritz Hendrix is the technical director of the guest house. Like Ajax’s successful business director: Menno Keelan has been able to focus on Ajax for many years.
“A summer full of athletic success gives hope to winter sports”
This year, the NL team won historic medals at the Tokyo Games, meaning the Netherlands enjoyed the most successful games this summer. NOC * NSF Technical Director Moritz Hendrix looks back on the Games with pride. At the same time, he has already filled his hands with the upcoming winter games in Beijing. You can ask us how he prepares for this and what his expectations are!
Ajax wants to conquer the world
Since his appointment as Ajax’s Business Director, Menno Keelan has been able to put Ajax on the global map. With clever, sympathetic and original marketing stunts, Ajax is slowly winning the heads and hearts of football fans around the world. Ajax has now established itself on four continents but has not yet grown. Want to know how this works and how Ajax is commercially preparing for the 2026 World Cup in the United States? Then listen to the broadcast again.
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