Netflix is delaying its password sharing policy for a while
You might have thought: Hey, where is Netflix with their new policy against sharing passwords: Well, that won’t be coming for a while. The streaming service has decided to postpone it until July at the latest. So it’s not off the track, but it’s probably coming in June. This is a US matter: we don’t know what the situation is with Holland.
Netflix briefed shareholders this week about its plans, saying it will move account sharing prices from late first quarter to second quarter in the US. It is hoped that this also applies to the Netherlands, but it cannot be said with 100 percent certainty. It is already active in some countries, such as New Zealand, Canada, Portugal and Spain. The new policy went into effect in February.
He is very satisfied with the results in those countries. In Canada, for example, more already paying subscribers have been added. In Canada, it costs $7.99 to add someone outside your household to your account (that’s about €5.44). This is a monthly allowance, so you pay €5.44 per month for this post. Now that’s free. However, it is still less expensive than creating a private new account.
1.75 million new subscribers
Netflix is putting it off because it still wants to test some possibilities. He also wants to know how this should continue to work when you go on a trip, for example, and how you can then make sure you can still access your account. Netflix created this whole policy after losing a lot of subscribers in 2022. However, they quickly resurfaced in the second half of the year. In the meantime, many subscribers have also been added due to the new advertising subscription, which is somewhat cheaper. At least 1.75 million units in the first quarter of 2023.
Netflix said this ad subscription will get an upgrade. For example, you will soon be able to stream in 1080p instead of 720p. This subscription is not yet available in the Netherlands. With us, Netflix Basic costs €7.99 per month, Standard €11.99 per month, and Premium €15.99 per month. It is hoped that an ad-free subscription will be added, but many Dutch people see the policy against account sharing as completely wrong. Many Dutch people say they will cancel their subscription, but Netflix has already said it takes cancellation into account. Moreover, Canada has already demonstrated that the new policy does not seem to harm them.
The question remains when exactly will it come to the Netherlands: Will Netflix now stick to the countries it’s already in and then adjust, or will it only apply to the US which has been delayed? We wait and see.
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