The world’s sportswear giants routinely come up with the most eye-catching, entertaining and inspirational commercials – and adidas has released one of best as part of its new ‘There Will Be Haters’ campaign.
Featuring Gareth Bale, James Rodriguez, Karim Benzema and World Cup villain Luis Suarez, adidas’ ad turns the tall-poppy syndrome endemic in world sport on its head, embracing the hate as a by-product of jealously of brilliance.
After rattling off all the reasons why the haters hate football superstars, the flashy commercial concludes with the line, “And they hate your shiny new boots. They hate your boots because they wish they were in them”.
The haters will probably hate this ad too…but we love it.