Queen Máxima knows how to stand out in Davos

Queen Máxima will be present at the World Economic Forum in Davos in the coming days. To draw attention to herself — and especially to her message — she wears an eye-catching color: orange.

Queen Máxima traveled to Switzerland to draw attention to the importance of digital inclusion. This is essential to give people in disadvantaged situations better opportunities for economic development and financial health. This mainly concerns low-income groups, women, small businesses and small farms.

With fifteen years of experience, the Queen knows better than anyone how to stand out in a company that has raised pressure to the level of art. People sometimes complain about too much attention being paid to the fashions of powerful women, but Maxima shows that women definitely have an advantage in the fashion arena. If a man wears a bright orange suit, he will be viewed with suspicion, especially in this world. On the other hand, the bright orange lady radiates determination and success.