Ford shifted focus
Bigger changes are about to happen at Ford, at least for Europe. The brand would like to focus less on the smaller European models, and instead build on the American background. After the feast, the focus will also go away.
If the German Automobilwoche is to be believed, Ford is reinventing itself. Ford has been a major in the automotive world for many years. After all, he is originally American, but in Europe you generally don’t see anything like that. The models used here have been developed in recent decades for Europeans and in Europe, more specifically in Germany.
However, this appears to be about to change. This isn’t shocking news, because the current Ford Mustang Mach-E is already an excellent example of this. Ford’s first electric SUV takes its name and some looks from Ford’s greatest American icon yet is a truly global car, which is also being successfully marketed in Europe.
If we read carefully between the lines at Automobilwoche, this is actually what should happen with Ford as a brand. Models became more international and Ford would build more and more on its American “roots” in its marketing communications and in practice. This does not always mean that models are sold in both the United States and Europe, but we will increasingly recognize the European Ford and the American Ford as one company.
Freedom and Adventure: Ford Bronco
This also includes a certain amount of adventurism, the desire for freedom and adventure. Think more powerful SUVs, pickups and off-road vehicles. And less expensive models, such as The disappearance of the holiday Makes it emphatically clear. After Ford’s B-parter, it’s said to be the C-part’s turn in 2025, if Focus production stops. Instead, a number of electric models are being offered, which will be based on Volkswagen’s MEB platform. A more detailed look at Ford’s electric future We got it beforewhen nine new electric cars were announced.
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