The big picture opens new horizons in India
July 5, 2021 – ITV Studios Interactive Game Program Format The Big Picture covers exciting new avenues commissioned by Viacom18 Media Pvt. Ltd. in India. The first season, which will be produced locally by Banijay Asia, will air on Colors TV. Channel No. 2 in India. Without Bollywood star Ranveer Singh as a presenter, this first series is more than promising. India will become the fifth coordinating country, following in the footsteps of the Netherlands, Turkey, Portugal and Thailand.
Nina Elavia Jaipuria, President of Hindi Mass Entertainment and Kids TV Network, Viacom18 said: “At COLORS, our constant endeavor has been to go beyond the traditional level to provide a variety of premium content. With the aim of providing our viewers with a new and improved entertainment experience, we have created several genres over the years, Including dance shows Reality, talent-based shows, motion-based shows and voyeuristic content Breaking new horizons for entertainment, we are pleased to announce one of the biggest competing shows of all time – “The Big Picture.” We look forward to bringing this very unique show to our viewers, which Superstar Ranveer Singh will direct it.”
Ayesha Surti, Senior Vice President of Licensing at Global Entertainment, ITV Studios said: “We are delighted to have this exciting format in India after other ITV formats like The Voice and I’m a Celebrity…get me out of here. The big picture brings viewers from home as active participants And it sees a return to ‘Feel Good TV’, boosting viewing by the whole family. We couldn’t have asked for a better platform than Colors TV or a more engaging host from Ranveer Singh to bring this vibrant and captivating show to life.”
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About the big picture
The Big Picture is a next-generation game show that puts viewers’ knowledge to the test through a series of picture-based questions. It is a game show where online players can play from home in real time with studio player and eventually win huge amounts of money, even the grand prize.
More than ITV Studios
ITV Studios is a creator, producer, and distributor of global programming that people just can’t get enough of. Connecting millions of people every day, shaping and reflecting the world they live in, we are more than just television. ITV Studios is home to some of the best creative minds, who have created over 8,400 hours of original programming across 55 production posters. Our global presence spans 13 countries, including the UK, US, Australia, France, Germany, Nordic countries, Italy and the Netherlands, and our global distribution business sells a catalog of more than 46,000 hours to broadcasters and platforms around the world.
ITV Studios is part of ITV PLC, the UK’s largest commercial broadcaster.
