Electronic Arts Inc. has taken its first look at the interactive future of soccer with EA Sports FC, revealing its new brand vision, identity and logo. FC will be EA Sports’ platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans across console, mobile, online and esports products.
Join the club
Over the next few days, the EA Sports FC brand will appear in more than 100 matches across the world’s biggest leagues. Football fans will see the brand new football for the first time through EA Sports partners including the Premier League, LaLiga, Bundesliga, Bundesliga, Bundesliga, Bundesliga, WSL, NWSL and more. Voices from around the soccer world are joining EA Sports to usher in a new era of interactive play, as hundreds of leagues, teams, brands and athletes share the EA Sports FC logo across their platforms.
30 years of EA Sports
EA Sports has been defining interactive football for 30 years, and has built a global football community of more than 150 million people across various platforms – a community that EA Sports FC will now continue to build, alongside partners who share a common goal: the future of football. Where the fan is central. Built on a foundation of inclusivity and innovation, fans will experience authenticity with access to more than:
- 19,000 fully licensed players
- 700 teams
- 30 leagues
- Support from over 300 global football partners
Fans can register at easports.com/fc To join the club and be among the first to learn more ahead of detailed product updates in July.
The new brand’s design takes direct inspiration from the dominant shape in football that represents the sport in multiple dimensions and triangles. From passing techniques to free kick variations, the form has also been woven into the DNA of EA Sports football experiences for decades; From the isometric viewing angles of our first 8-bit experiences and the triangular polygons that make up every pixel of our modern games, to the iconic player pointer icon that appears above every athlete in every match.
