Social Media has been around for about 15 years now and no one could have predicted its rise. The first networks were primitive, such as Myspace and Bebo until Facebook came along and totally changed the game. The world-famous social network boasts over 2 billion members and continues to grow. In addition, the way Facebook makes its money is through advertising. Compared to traditional mediums such as newspapers, radio, and television, social media has a more niched approach. For example, an advert on TV is not tailored to its audience. Albeit, companies can decipher what type of audience is watching a particular show like football. For a big match, it’s safe to assume that males are watching, so associated products are advertised like beer and cars. Then again, a significant chunk may not be interested in the product or service.
With Facebook, it’s totally different, advertisements are tailored to your likes. So, companies are finding the right audience at a fraction of the cost. Say, if in your profile you like many comic book pages, then a company selling Batman T-shirts will target you. Advertising will always be the main revenue stream as keeping the platforms free entices people to sign up and use them.
The notion of the app economy has been a major driver in the adoption of social media networks. Also, it has spurred many industries, such as online gaming. Individuals around the world are playing mobile games like never before, with a game to suit everyone. There are always games trending, and some that are popular in particular regions. For example, in New Zealand, Tall Man Run and Airport Security are the top downloaded games. Nonetheless, other genres are trending like casino games. Fortunately, to help Kiwi players, there are comparison sites that help you understand the ins and outs of online casinos with in-depth reviews, such as a Spin Casino review amongst others. The platform gives honest opinions of over 100 trustworthy online casinos and even checks for the best welcome bonuses. Moreover, the recommendations all accept the NZ Dollar, so you can start playing right away!
As we move into the 2020s, there are way more social network sites available besides Facebook. The current trend is anything that is image or video-based, seeming to get the most attention, and subsequently downloads. Apps such as Instagram, Snapchat, and TikTok are especially popular with younger generations and all of which make huge amounts of money from advertising.
The power that social media companies warrant is eye-watering as each one is a monopoly in its own right. Facebook being the biggest is used by all, whereas platforms such as Twitter are mainly used for news and politics. Fortunately, on our page, you can keep up to date with all the world’s latest news like technology and social media.
The future of tech looks to be in the Metaverse, something that has become mainstream. Recently, Mark Zuckerberg announced that Facebook renames itself Meta, as the company sees this new concept as the new way we interact with one another. If the world is to move from 2D screens to 3D experiences, the way how we communicate will radically change. Voice technology will improve negating the need to write, and theoretically, in the Metaverse, you will be able to see whatever your heart desires with whoever you want.
It is noteworthy to comment on the significance social media networks have in political discussion. Previously all news and opinion came from traditional channels, and if you add YouTube into the equation too, everything has rapidly changed in such a short space of time. Gone are the days when you buy a newspaper or wait all week to tune in to your favorite TV show, everything today is on demand.
As we move forward, social media networks will become more niched, a little like subreddits. If you are interested in cricket, there will be a network for you to join where everything is about that subject. Before, there were a handful of social media apps your must-have for your business, but new concepts are always coming out, so it’s not possible to have them all. Whatever happens, the power of networks brings the world closer.
