Photo: Afghan National Police
Taylor Swift concerts are expected to boost the UK economy by £1 billion. This was stated by the British bank Barclays, which estimated the income that the American singer would generate on the other side of the North Sea.
For the estimate, Barclays looked at the hundreds of millions in expenses Swift’s fans have previously paid around her performance. On average, fans spend £848 (about €936) on tickets, travel expenses, accommodation and clothing for the singer’s shows in the UK. Swift’s 15 shows on her UK Eras Tour next summer will provide a £997m boost to the UK economy.
Peter Brooks, of Barclays, told the BBC: “As with Elvis Presley and the Beatles in the 1950s and 1960s, fans of cultural icons like Taylor Swift have a strong connection to the artist.” “The willingness to spend money becomes greater. For people who are not fans, £848 seems like a huge amount to spend on just a concert. But for Eras Tour ticket holders, every pound they spend is an investment in the memories they will create.
Swift is also scheduled to come to the Netherlands in July for a number of shows. The American singer will be present at the Johan Cruyff Arena in Amsterdam on July 4, 5 and 6.
