Sir Dave Brailsford is no longer exclusively involved in cycling in Ineos

Sir Dave Brailsford is no longer exclusively involved in cycling in Ineos

Sir Dave Brailsford believes in cross-pollination between different sports, but will continue to lead the cycling team next season. © BELGAIMAGE

Sir Dave Brailsford has been appointed Director of Sport by Ineos. This means that the 57-year-old Briton will be responsible for all commitments made by Ineos in various sports. From cycling and sailing to rugby, football and Formula 1.

Hugo Korevitz

Brailsford also remains the senior head of the WorldTour Ineos-Grenadiers team that belongs to our compatriot Laurens De Plus. This year he will manage the team alongside Rod Ellingworth. “Also because we are in a good shape to prepare for the new season.”

Sir Dave Brailsford wants to have a kind of cross-pollination between different sports. “I have the ambition to spread the new ideas that are emerging throughout the Ineos collection.”

In Formula 1, Ineos teamed up with Mercedes-AMG Petronas, sailing with Sir Ben Ainsley, who hopes to become the first Briton to ever win the America’s Cup. In football, Ineos owns French first-division team OGC Nice and Swiss Super League club FC Lausanne Sport and is a partner of Racing Club Abidjan, the first division team from Ivory Coast. In rugby, Ineos is a performance partner for New Zealand’s Black team. Additionally, other initiatives are supported, such as Eliud Kipchoge’s successful bid to become the first-ever marathon runner in 2019 to dive in under two hours.

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