After America, Taylor Swift is also bringing her Eras Tour to Europe. Next year, the concert series will kick off in Paris and Swift can be seen in Amsterdam, among other places. To purchase a ticket, fans can register at Ticketmaster until Friday, June 23 at 11:59 PM. The lucky ones will then receive a ticket link with a code and sale details.
Ticket sales for the US leg of Taylor Swift’s The Eras Tour sparked controversy with many frustrated fans, lawsuits, and even questions and investigation from politicians. In the United States, the prequel went in two parts. The so-called verified fans were the first to purchase a ticket. Ticketmaster told the BBC at the time that more than 3.5 million fans had pre-registered for a chance to buy tickets early. An exclusive pre-sale for customers with a credit card from US bank Capital One, the sponsor of Taylor Swift’s tour, has also been launched.
The result would have resulted in over two million tickets sold in advance. Most tickets sold by an artist in one day. However, Ticketmaster announced via Twitter that “normal” sales had been cancelled. “Due to extremely high demands on ticketing systems and insufficient tickets remaining to meet this demand, tomorrow’s public sale of Taylor Swift’s The Eras Tour has been cancelled.”
An embarrassing detail here was that fans posted screenshots on social media where tickets for the Eras Tour were sold out at exorbitant prices on secondary sale sites. In some cases for $6,000 or more. Something that should have been prevented with verified fans. Meanwhile, American politics got involved and groups of fans filed lawsuits.
Before announcing the European dates, Swift also announced concerts in Brazil, Argentina, and Mexico. Here, too, millions of fans would like to buy a ticket online. No major problems there yet.
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