The lack of confidence in Viaplay among shareholders means that the Swedish parent company’s new management is cracking down.
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Enter the knife Viaplay. This is evidenced by the measures announced by the new CEO of parent company Viaplay Group Jørgen Madsen Lindemann. While the Viaplay Group, under former CEO Anders Jensen, has focused primarily on the streaming service’s rapid international growth, Lindemann appears to be returning to the basics of the Viaplay Group. These are the basic activities in Scandinavia.
home sick
This is not surprising. Lindemann comes from MTG. The Nordic Entertainment Group (NENT) grew out of this media company. NENT changed its name to Viaplay Group last year. This is to show that the streaming service Viaplay should become the most important activity of the Swedish media company. After Lindemann’s arrival, several former managers – who had previously had to leave the field under Jensen – returned to the Fiplay group.
local markets
Lindemann says the changes were necessary to get the Viaplay group back on track. He also announced that more decisions will be taken in the near future in the local markets where the Viaplay group is active. It will be delivered locally. Lindemann recently appointed heavyweight Peter Norrelund for activities in the Netherlands, Poland, UK and the Baltic states. Nørrelund has returned to the Viaplay Group under Lindemann having recently left the company after more than 20 years of service.
Formula 1
This hard nuts to be broken in some local markets is evidenced by Lindemann’s statement that he “hopes some decisions won’t be made.” In the Netherlands, rumors are becoming more persistent that Viaplay may actually want to sell the Formula 1 broadcast rights next year; a year earlier than expected. The post-2024 Dutch broadcasting rights will be sold by owner FOM in the coming months. Vodafonezygo These rights aim to return Formula 1 to Ziggo and Ziggo Sports Obtain. If Viaplay decides to sell the broadcast rights for the next season, VodafoneZiggo is ready to take them over. The company will pay more than 35 million euros annually for this.
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