Starbucks to launch Microsoft Azure OpenAi assistant to Paristas

Starbucks to launch Microsoft Azure OpenAi assistant to Paristas

Starbucks store appears in Encinitas, California, on February 24, 2025.

Mike Blake Reuters

Starbucks Plan to put off an artificial intelligence assistant Microsoft Azure Openai to 35 sites this month as part of its strategy to simplify Paristas functions and accelerate the service in its cafes.

The coffee chain of new technology has offered more than 14,000 store managers in North America in the Las Vegas driving experience on Tuesday. The “Assist” in the United States and Canada in the company’s 2026, which begins in the fall.

This three -day event comes at a time when Starbucks pressures to revive its slow sales in the United States and “Return to Starbucks”, where CEO Brian Nicole described the effort since he took over last year. Nicole’s priorities include service times for four minutes for each request. Quick and accurate answers can help Parista questions achieve this goal.

“It is just another example of how innovation technology enters our partner service and ensures that we are doing everything we can to simplify operations, and make their functions a little easier, and perhaps a little more fun, so that they can do what they do better.”

Instead of stirring with brochures or accessing the Inter Starbucks, Paristas will be able to use a tablet behind the equipped meter with the help of green points to get answers to a set of questions, from how Espersus works vibrant to errors of error exploring and fixing them. Paristas can either write or request their inquiries in the language of conversation.

With the development of artificial intelligence, Starbucks has larger plans for the next generation. These ideas include creating a ticket with them automatically for equipment problems or generating suggestions to obtain an alternative when Parista calls for work, according to Vehifri.

Starbucks is expanding its relationship with Microsoft about a year after the CEO of TECH GIANT Satya Nadella from Starbucks Board.

Since Openai Chatgpt was launched in late 2022, companies have been trying to carry out artificial intelligence in their own operations, and imagine that the noise AI can reduce expenditures, and perhaps even enhance stock prices. Walmart and JPMorgan Chase is among the giants of companies who have offered artificial intelligence assistants to working forces.

But Chatbots is not always an ideal solution. They can sometimes provide inaccurate answers, known as “hallucinations”, which may mean another headache instead of easy accuracy. Lefevre said that the company’s partnership with Microsoft includes the grounding engine that guarantees the accuracy of the information provided.

Other restaurant companies are also looking for artificial intelligence to simplify the jobs of restaurant workers and improve operations. For example, Yum Brands I had a partnership with Nafidia To launch artificial intelligence tools, the NVIDIA computer -powered computer assessments are fueled by artificial intelligence. But artificial intelligence agreements have not always succeeded. McDonald’s He finished her partnership with IBM After testing it for the satisfaction of the AI ​​Drive-thethru orders, he did not fulfill the expectations.

Other new technology offered in the driving experience includes the latest generation of Espresso Mastrena machines in Starbucks and the most easy sale system.

Liverpry said the embraced Parisas learned to use new points of sale in less than an hour. In addition, technology can make dedicated recommendations and repeated loyal customers, helping Starbucks to achieve the personal touch that you aspire to restore to its cafes.

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