It was an unprecedented quarter for Apple. Never before has a tech company transformed this much like it did in the first three months of this year. Sales reached nearly 74 billion euros, an increase of 54 percent over the same period of the previous year. Profits doubled.
Of all the products and services, phones sold the best. But sales of laptops, tablets, speakers, and services like the App Store and Apple TV have also grown.
It was sales outside the US that fueled the growth. It was sold more than one and a half times in Europe. In China, which was hit hard by the Coronavirus a year ago, it did not multiply. In total, international sales accounted for two-thirds of the company’s total sales.
According to Apple chief Tim Cook, the numbers show, among other things, “the optimism consumers are feeling for the better days to come.”
The chip shortage is now hitting sales
At the same time, the company, like many other manufacturers, is facing problems due to the shortage of chips around the world. The Financial Times reports that in explaining the numbers, Apple also says it is already being affected by the limited supply of chips.
Due to the shortage, fewer tablets and computers could be sold. As a result, turnover in the current quarter is estimated to decrease from 3 to 4 billion dollars, shifting between 2.5 and 3.3 billion euros.