Expectations soared in Slovenia when Melania Trump, a Slovenian by birth, became the first lady of the United States. Her hometown of Sevnica was cashing in. Now the balance is set. “We got nothing out of it.”
It would have put Sevnica, east of the capital, Ljubljana, on the map, or at least significantly promoted Slovenia. Either way, it became frustrating for its citizens. Melania Trump has actually done nothing to highlight the city and the region from its roots. That’s the conclusion now frustrated citizens have that the first lady “for them” has left the White House for a while.
In a report for the Swiss Quality Newspaper New Zurich Times Do as the inhabitants of five thousand souls complain of Svenica. The opportunity business was available to take it but it did not yield any results. In fact, a lawyer at Sevnica reportedly warned Trump on behalf of Melania that her name should not be used for commercial purposes. So there are no cups, posters and scarves with the image of the first lady in combination with the name Sevnica.
Where is Sevnica located?
This little problem was solved by smart people by spelling her name differently: “Melanija”. But this did not help much, the unique Melanija cake, amazing Melanija slippers or the first lady’s special salami did not make anyone rich. “During her time as First Lady, she never drew attention to her heritage. Journalist Mojica Zorko complained to the Swiss newspaper about mere greetings in Slovenian.
The hope was that at least more international attention would be given to the split in the far north of the former Yugoslavia. It is frustrating for Slovenes that they are often confused with Slovaks. The former first lady could have helped here, but she didn’t show any interest in acting as a goodwill ambassador for her old homeland.
However, she grew up in Sevnica in the role of Melaniga Knavs. She went to school there and was still living there when she took her first picture as a professional model. But it seems that Melania preferred not to remind her of all this, to the regret of the local merchants. Since then, white house slippers have been removed from the scale of the local shoe factory. Melanija cake, served with a golden plastic spoon, is still available. What remains in the area is a horrific bronze statue of Melania. It is a copy of a wooden statue that was burned by unknown assailants last year.
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