Samsung and TetrisTM launch ‘Samsung Stackers’ – Samsung Belgium Newsroom
To combat food waste, Samsung and The Tetris Company introduce “Samsung Stackers,” a set of storage bins inspired by the world-famous puzzle game Tetris®.
The first set of unique storage boxes contains all seven of the iconic Tetrimino shapes and colors (turquoise, yellow, purple, green, blue, red and orange). This set makes storing food in the fridge or freezer easier and more fun. All proceeds go to Association of European Food Banks.
Food waste is a growing problem. it turns out1 The self-reported amount of food waste is back to the same level it was before the COVID-19 pandemic. Three out of ten people (30%) admit to wasting more food than before the pandemic (20%). This is due to lower quality “food management behaviour” such as group cooking and the use of leftovers.
With colorful and nostalgic Tetris-themed designs, people can stack Samsung Stackers in their fridge just like in the game. Whether it’s up, down, left or right, storage boxes are perfect for optimizing space.
Like the Stackers range, Samsung’s ranges of refrigerators offer endless possibilities, inside and out. Whether it’s “Adjustable Interior Space” or “Wine Rack” features that reduce wasted fridge space. Or SpaceMax™ technology to provide designs more suitable for fresh produce. These innovative features can be found in Samsung’s built to order refrigerators, a completely unique line of refrigerators and freezers renowned for their capacity, convenience and capabilities.
Maxime Parein, Head of Home Appliances Marketing at Samsung Benelux Say: “Our mission at Samsung is to develop modern products and solutions that help consumers better manage and lead their lives, including reducing food waste. That’s why we teamed up with The Tetris Company to launch Samsung Stackers, a unique storage solution that makes food preservation fun. Samsung stacks not only well and fits perfectly in our refrigerators, but also offers our customers a more efficient way to use available storage space. While at the same time supporting the European Food Bank Association’s fight against food waste.”
Adds Maya Rogers, President and CEO of Tetris: “We are thrilled with this partnership to offer fun fridge organization solutions with a dose of Tetris nostalgia. It’s great to see Samsung Stackers bring our beloved puzzle game to life and we can’t wait to see customers transform regular fridge and freezer spaces into real Tetris. Plus, with proceeds going to the Consortium of European Food Banks, it’s a great opportunity to tackle food waste in more ways than one.”
The new Samsung Stackers collectors will be available in Romania, Serbia, Croatia, Slovenia, Spain, the Czech Republic, Slovakia, Italy, Hungary, Greece, France and the United Kingdom.
Customers who are interested in learning more about the fun and efficient new Samsung Stackers collection can visit samsung.com/tetris. The set costs €25 – with proceeds going to Association of European Food Banks he goes. A non-profit organization representing a network of 335 food banks across Europe, committed to preventing food waste and reducing food insecurity.
The Association of European Food Banks has seen a significant increase in food demand in recent years and is expected to continue to grow year after year. In 2020 alone, the network of charities that received food from members of the Federation of European Food Banks helped a total of 12.8 million people in need. An increase of 34.7% compared to pre-pandemic levels in 2019. European members have recovered, collected and redistributed 860,000 tons of food to charities, most of which would otherwise have been lost.
About the Tetris® brand
The Tetris® brand is one of the world’s leading and most recognizable video game brands. Now, more than 35 years later, the brand is still loved by people of all ages and cultures all over the world. Billions of Tetris games are played online every year and over 500 million Tetris games have been downloaded for mobile phones to date. The global network of Tetris brand licensors includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, games, apparel, fashion goods, entertainment, and more. Tetris Holding, LLC is the worldwide Tetris rights holder and Tetris Company, Inc. It is the exclusive licensee. For the latest information on the Tetris brand and Tetris products, visit www.tetris.com.
About the European Food Bank Consortium
Founded in 1986 and headquartered in Brussels, the Federation of European Food Banks (FEBA) is a European non-profit organization working with a network of full and affiliated members in 29 European countries. FEBA brings together a network of more than 300 food banks committed to preventing food waste and reducing food insecurity. The daily activity consists of collecting food and redistributing it to charities that help the neediest. In 2020, full FEBA members recovered, sorted, stored and redistributed 860,000 tons of food to help 12.8 million needy people through collaboration with 48,126 charitable organizations and thanks to the professionalism of 37,016 employees (85% volunteers). For more information on the European Food Bank Consortium, visit https://www.eurofoodbank.org/.
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