Organizations are increasingly choosing multiple clouds to generate revenue from data

Most organizations are concerned about data sovereignty, according to research from VMware

October 26 2022
At least 96 percent of Dutch organizations will view their data as a generator of more sales by 2024. 43 percent believe that data will be an important source of income in 2024. This is already the case in 37 percent of organizations. This is according to research by VMware.

The survey, titled the Multiple Cloud Maturity Index, surveyed nearly 3,000 business and IT decision makers across Europe, the Middle East and Africa. The survey shows that more than half of Dutch respondents (55 per cent) strongly agree that using multiple clouds allows them to maximize the use of their data for innovation, while also addressing critical issues such as national and sectoral data sovereignty that are able to address them. In fact, data sovereignty is cited as one of the biggest challenges facing Dutch organizations – 94 percent admit to being concerned about it.

However, the ambition to extract additional value from the data comes with challenges. The lack of in-house talent to successfully implement multi-cloud (33 percent), the need for more hands-on management of the cloud (33 percent), increased cybersecurity risks (31 percent) and the need for different skills/tools for each cloud (31 percent) remain obstacles mission for Dutch organisations. Dutch organizations also need to better control their operational and cloud spending: 85 percent and 71 percent, respectively, agree that this is a concern if the data is going to deliver real business value.

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The backbone of digital business
“Reliance on data to drive innovation and gain competitive advantage is now the backbone of digital business. Being smart in the cloud – being able to choose the right kind of cloud for the right data, including highly sensitive information that has to remain within national borders – will become the de facto business model for enterprises. looking to leverage their data,” said Joe Bagoli, Vice President and Chief Technology Officer at VMware EMEA. “Organizations that take full advantage of the competitive advantages of using multiple clouds to manage data will achieve benefits across the enterprise. However, to be successful, they must be in control of where their data resides – without compromising the security, compliance, or sovereignty and choice of service providers to manage it.”
92 percent of Dutch respondents agree that the multiple benefits of the cloud – the ability to use and manage different types of private, public, edge and sovereign clouds – outweigh the challenges. Nearly half (47 percent) believe that multi-cloud adoption has had a very positive impact on revenue growth, while 50 percent also think it has had a very positive impact on profitability. In fact, only three percent believe that multicloud is not important to business success.
And that’s better news for organizations across Europe, as the data economy impacts GDP in the European Union and the United Kingdom, according to European Commission It is expected to grow from 2.6 percent to 4.2 percent by 2025.

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