BTS, Justin Bieber, Ariana Grande

HYBE, the South Korean company behind K-pop Sensation BTS, buys a set above Justin Bieber and Ariana Grande

The South Korean company HYBE, which controls the agency behind BTS, has merged with Scooter Braun’s subsidiary Ithaca Holdings. As a result, all of the Braun artists, including Justin Bieber, Ariana Grande, and Demi Lovato, end up under the same BTS umbrella.

HYBE, the South Korean company that also includes an agency BTS To be found, it has merged with American scooter-cutter Ithaca Holdings. Because of the collaboration, artists like Justin Beiber in a Ariana Grand Now also under the South Korean sign.


HYBE is the new name for BigHit Labels, and should not be confused with BigHit Entertainment (now BigHit Music). BigHit was founded in 2005 by Bang Si-hyuk as BigHit Entertainment, which is a small entertainment company in South Korea. At the time, the entertainment industry in South Korea was dominated by three agencies, namely The Big Three It consists of SM Entertainment, YG Entertainment, and JYP Entertainment. But due to launch BTS In 2013, BigHit managed to grow into the largest entertainment company in South Korea, exceeding its revenue The Big Three together.

In recent years, BigHit has also acquired several other agencies, such as Pledis Entertainment and Source Music. To avoid further confusion, these agencies, just like BigHit Entertainment, are positioned under the BigHit Labels name. But recently, BigHit is not only interested in music, but also other things like games, social media, and education. This forced the new name to be changed. BigHit Labels became HYBE and BigHit Entertainment became BigHit’s music.

Brown Scooter

There is also a specific section in HYBE America under HYBE. This is the branch that has now merged with Ithaca Holdings of Scooter Braun. As a result, the artists managed by Scooter Braun are now also under HYBE. This includes Justin Beder, Ariana Grande and Demi Lovato. Due to the merger, Scooter Braun will also be a member of HYBE’s Board of Directors.

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The Braun scooter name might ring a bell. Because of him, Taylor Swift now has to re-record all of her old songs. Brown masters owned Taylor Swift’s first six albums, so the singer was banned from performing the songs. To get her own songs back in her hands, Swift will now re-record and re-release all of her old songs. He. She The first result, the new release of love storyWe were already told. On Friday, April 9th, it will release the full re-recorded version of “Fearless” titled “Fearless (Taylor’s Version)”.

An influential group

The merger also places HYBE firmly in the market in the United States. In her home country South Korea, she can of course already rely on her, among other things BTSTXT, ENHYPEN, SEVENTEEN, GFRIEND. But now, she is also adding dozens of American artists who include Justin Bieber, Ariana Grande, and Demi Lovato.

HYBE CEO Bang Si-hyuk: “The two companies will work closely with their proven strategies of success, knowledge and experience to create synergies, transcend boundaries and break down cultural barriers.”


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