Ford on interest in Formula 1: “The sport deserves attention”
With new engine regulations that will be introduced in 2026, Formula 1 has become worth considering for a number of manufacturers. Likewise for Ford, the brand has been associated with Red Bull Racing in recent months, as a potential and loyal new partner Motorsport.com Head of performance Mark Rushbrooke opens a book.
Ford has already made itself felt in Formula 1 in the past. In the 2000s, the brand partnered with the Jaguar Formula 1 team and also produced Cosworth power units for a while. In recent months, the brand name has been mentioned several times as a possible new entry in Formula 1, in light of new engine regulations. It seems that a partnership with Red Bull is in the works, but the American brand is keeping its mouth shut.
Formula 1 is strong.
Since Liberty Media officially took the sport under its wing in 2017, Formula 1 has grown in popularity in the US and Ford has seen the trend too. “Formula 1 is certainly strong and growing, both in the US and globally. What they’ve done well is creating great racing and great competition. It’s still the pinnacle, but they’ve been able to reach new audiences with the business drive to survive,” Sees Rushbrooke.
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Worth considering
Not only has increased popularity sparked interest in Ford, but the greener direction the sport wants to take could also count on Americans paying attention. “As a company, we will race for innovation, technology transfer, learning opportunity, but also for marketing reasons. It’s definitely transformative, it certainly requires reflection,” he said. It is clear that the brand is studying the possibility of participation, but the American does not want to say anything else about it: “We do not comment on speculation, but it is the same with all those series that exist. It is the responsibility to study and evaluate them. Understand them, and then decide whether they make sense or not.” “.
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