Dutch flower delivery company bloomon became British. Industry fellow Bloom & Wild, who has been around for a year, bought the company. The amount of the acquisition will not be disclosed, but the companies are expecting a combined turnover of 250 million euros for the next year.
Founded in 2014 by Bart Troost, Patrick Hurenkamp and Koen Thijssen, Bloomon was one of the first Dutch companies to make ordering flowers online and have them delivered at home.
Meanwhile, the company has grown rapidly and is active in the Netherlands, Germany, Belgium, Denmark and the United Kingdom. The company generated a turnover of 42 million euros in 2020.
Bloom and Wild was founded a year ago and is active in five countries. The company is the market leader in flowers and gifts in the United Kingdom, raising 75 million pounds (88 million euros) in January. Both companies have long been profitable.
Both brands will continue to exist
The two brands will continue to exist after the acquisition and Gilbard will remain the CEO of the combined company. “We are bringing together two players with a strong subversive character and shared values. Thanks to our knowledge, experience and network, we have everything we need to cement our position as a market leader in Europe,” says CEO Gilbard.
The two companies will operate together in eight countries and are expected to generate sales of 250 million euros. The companies expect to deliver eight million in the next fiscal year.