F1 begins cooperation with the NBA Basketball League

Formula 1 this week launched a partnership with the NBA. Class One in motorsports hopes to gain popularity in the United States by collaborating with one of the sport’s biggest competitions.

In honor of the US Grand Prix and the 75th anniversary of the National Basketball Association, the two sports are working together on interchangeable content and trying to excite each other’s fans and give them a taste of other sports. The NBA is one of the largest sports leagues in the United States and has 134 million followers on social media, the site reported. Motorsports broadcast. On the other hand, Formula 1 is the largest motorsport category worldwide, but can have “only” 32 million followers in terms of social media reach. For Formula 1, it’s basically an opportunity to tap into a new audience.

As a result of this collaboration, special livers will be offered on F1 cars from all NBA teams. The top ten teams from two branches have already been presented with their own ornament. On Thursday, the Formula One drivers will take part in a basketball match in the track where they will be accompanied by former players. The winning team can win $20,000. This amount will go to the charity of your choice.

Formula 1 is trying to gain a foothold in America in various ways. The US Grand Prix will be held at the Circuit of the Americas in Texas this weekend, but the Miami Grand Prix will be added next year. Meanwhile, work is also underway on a third Formula 1 race in America, which is supposed to take place in Las Vegas or Indianapolis.