F1 begins cooperation with the NBA Basketball League

A special livery in honor of the NBA's 75th anniversary

© Formula 1
A special livery in honor of the NBA’s 75th anniversary

in honor of American Grand Prix And the 75th anniversary of the NBA, the two sports are working together on interchangeable content and trying to get each other’s fans excited and give them a taste of other sports. The NBA is one of the largest sports leagues in the United States and has a meager 134 million followers on social media. Motorsports broadcast. from Formula 1 On the other hand, it is the largest motorsports category worldwide, but it can only match it with its 32 million followers in terms of social media reach. For Formula 1, it’s basically an opportunity to tap into a new audience.

As a result of this collaboration, special livers will be offered on F1 cars from all NBA teams. The top ten teams from two branches have already been presented with their own ornament. On Thursday, the Formula One drivers will take part in a basketball match in the track where they will be accompanied by former players. The winning team can win $20,000. This amount will go to the charity of your choice.

Formula 1 is trying to gain a foothold in America in various ways. The US Grand Prix will be held at the Circuit of the Americas in Texas this weekend, but the Miami Grand Prix will be added next year. Meanwhile, work is also underway on a third Formula 1 race in America, which is supposed to take place in Las Vegas or Indianapolis.

More on F1 in America:

Alonso interested in the third Formula 1 race in America

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