The campaign concept stems from the brand’s award-winning ‘Strange Queries’ video submitted by students from the German Film Academy in Baden-Württemberg. In the video, weird searches, performed through the search engine, are converted into a situation where a tree appears where exactly the search was performed – starting from the city bus to the lecture hall – and ending with words, no matter how weird your query is that we We plant trees anyway.
JCDecaux on digital displays displays expressions with unusual searches also performed in cities where the objects are located.
The campaign is part of JCDecaux’s Nurture program, a division within the company that works with sustainable startups across Europe to help them increase awareness of their brand.
Hannah Weeks, CMO Ecosia: “It’s our first major OOH campaign and we couldn’t have been better off with a partner like JCDecaux, who is committed to Net Zero and shares our ambitious goals when it comes to tackling the climate crisis. With their support, we can reach millions of new Ecosia users and who … Then planting millions of other trees around the world.
The campaign is called “Alien Searches” and will be published in more than 3,700 items in 12 cities in Europe: Berlin, Hamburg and Cologne in Germany; Paris, Lyon, Bordeaux and Marseille in France; Amsterdam and Rotterdam in the Netherlands, and London, Manchester and Edinburgh in the United Kingdom. The campaign aims to inform new users of the possibility of planting trees through their searches.
Hanilor Major, General Manager, JCDecaux Netherlands: “We are very proud of this collaboration with Ecosia. Proud, that through this campaign we are helping to create awareness for Ecosia and we are also proud, because it is through this campaign that we receive recognition for the investments in our global commitment to reducing our carbon footprint. At JCDecaux, the hollow marketing motto, which is proven by our good results in FTSE4Good and the fact that JCDecaux has achieved the highest AAA score in MSCI (Morgan Stanley Capital International), goes beyond corporate social responsibility. This makes JCDecaux the only company in the media and entertainment sector with a degree like this. Just create teams, especially during this period.