After more than two years of bargaining, Disney recently closed a deal with Comcast to buy the third NBCUNIVERSAL share in Hulu-and Disney pays much less than what would have happened if NBCU DRUTHERS had.
In December 2023, in an initial batch towards the Hulu acquisition, Disney agreed to pay $ 8.61 billion to Comicast. This represents a third of the value of the guaranteed floor $ 27.5 billion for Hulu, which was determined when companies entered their agreement in 2019.
Last year, the two sides entered the arbitration to determine the final brand. Now, this number has been calculated: according to the contractual evaluation process that was completed on June 9, 2025, an additional $ 438.7 million is paid by Disney to NBCU to buy NBCU in Hulu, according to the Disney SEC file on Monday. NBCU’s obtaining in Hulu will be closed in or before July 24, 2025, according to the deposit.
The total price that Disney will make against Hulu is about $ 9 billion, which means that the evaluation of $ 27 billion for broadcasting company. If the price is set by the bank appointed by COMCAST to assess the value Hulu, it would have led to an additional $ 5 billion by Disney.
“We are pleased that this has recently been solved. We had a fruitful partnership with NBCuniversal, and we wish them good luck,” said Bob Egger, CEO of Disney in a statement. “The completion of the Hulu acquisition process paves the way for a deeper and smoother integration of the general entertainment content of Disney+, and soon, with the direct ESPN product to the consumer, provides an unparalleled proposal for consumers.”
“Hulu was a great start for us in broadcasting that has achieved nearly $ 10 billion of Comcast revenues and created an important audience for the NBCunivesal content on a global level. We wish Disney well with Hulu and we appreciate the cooperative method that our teams managed to partner,” said in a statement.
Hulu was formed in 2007, Hulu was born as a joint project between NBCunivesal and Fox – initially to fight YouTube – with Disney later obtaining part of the company with others. In 2019, Disney obtained the ownership of two -thirds of Holo, after she acquired the entertainment assets in 21st Century Fox for $ 71 billion, and AT & T Satellite Warnermedia sold by 10 % to the remaining Hulu shareholders.
Disney was actively looking to possess 100 % Hulu in conversations with COMCAST. In May 2019, the company unveiled a deal that took over the full operational control of Hulu; At that time, Komca agreed to sell its share in Holo within five years.
In May 2024, Disney and NBCU entered into a “secret arbitration” to resolve the dispute over the evaluation process to determine the fair value of Hulu “in which the parties seek to identify identification, fair relief and unlimited damage,” according to a former Disney deposit. According to the corporate agreement, if the evaluation of both sides is not in the range of 10 % of each other, the banks that have recreated the treatment will choose a third company to provide another estimate, and the final evaluation of Hulu will be the average of the two closest numbers to each other.
It is not surprising, the assessments reached by Disney and Compass camps were completely different. During the initial stage of the evaluation process, Disney octagon reached a lower evaluation than the guaranteed floor value, while NBCU’s appraisal reached a “significantly more than the value of the guaranteed floor,” according to Disney’s report. The “final fair value” takes into account the evaluation of that third appraiser, as he noticed Disney’s introduction on June 9.