Campaign to taste the British Moroccan fruits and vegetables

Campaign to taste the British Moroccan fruits and vegetables

Morocco launched its first export campaign in the UK to help British companies and consumers discover a diverse range of Moroccan food products and to promote Moroccan offerings as a fast, reliable and reliable alternative.

The multi-channel campaign includes a series of creative B2B and B2C initiatives highlighting the added value of Moroccan agriculture and processing, with a strong focus on quality and diversity in both the food and beverage sectors, sustainable growth practices, competitive pricing and reliable logistics.

The campaign coincides with the opening of a new direct freight route between Tangiers and Bol, reducing journey times from more than six days by road to less than three. Until now, maritime trade between the two countries was carried out through two crossings, the first between Morocco and Spain. The new route will significantly reduce carbon dioxide emissions compared to road logistics chains.

Morocco has a long-term business relationship with the United Kingdom and Europe. “The special relationship between Morocco and the United Kingdom goes back more than 800 years and grows more closely every year,” said Mehdi Elalamy, Director of Export Promotion and Development at Morocco FoodEx, Morocco’s food export control and promotion authority. Farming. “We now have a real opportunity to take our economic and commercial relations to the next level. Food is an important part of Morocco’s history and identity, and we are very proud of our high quality products, our authentic food and the sustainability of our F&B offerings. This is what we want to promote in the UK with this campaign.”

Morocco, an exporter of food including citrus fruits, vegetables, fish and processed products, has extensive experience in agriculture and agribusiness, an important pillar of its economy. With nearly 8.5 million hectares of fertile land and a temperate Mediterranean climate, Morocco’s potential for agriculture is unparalleled.

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The campaign marks the beginning of a broader Morocco Foodex initiative to promote the quality and importance of Moroccan agriculture.

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