Crypto.com Is becoming CONMEBOL Libertadores, the official partner of the Latin American Football League.
Latin America Champions League
Equivalent to the Champions League we know of in Europe organized by UEFA.
The Bitcoin exchange and lending platform from Singapore is linked as a partner for the 2023 to 2026 seasons.
Crypto.com is the first brand to integrate into the Virtual Assistant Referee (VAR) system, which allows referees to then evaluate game situations. In addition, Bitcoin and crypto exchanges will be advertised on stadiums and live broadcasts.
CEO and co-founder Kris Marszalek explains:
“Our research shows that Latin America is at the forefront of adopting cryptocurrency. 40% of Latin American residents are interested in buying cryptocurrency in the future.”
Crypto.com previously made headlines by sponsoring the iconic Staples Center in Los Angeles as its title sponsor.
The LA Lockers Stadium, among other things, will be named ‘Crypto.com Arena’. The deal is worth $ 700 million.
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