LEGO is canceling a plan to make Lego bricks from recycled plastic bottles. Instead, the Danish toy manufacturer wants to look into other materials to reduce carbon dioxide emissions.
Two years ago, LEGO introduced a prototype brick made from material from discarded bottles. At the time, this seemed to be the best way to produce more sustainable stones. But now LEGO is back at it.
The company found that using recycled PET would not reduce overall carbon dioxide emissions. This requires a lot of new production equipment.
According to LEGO, canceling this plan does not mean the end of its sustainability ambitions. “We are currently testing and developing LEGO bricks made from a range of alternative sustainable materials, including recycled plastics and plastics made from alternative sources such as e-methanol.”
LEGO wants to be CO2 neutral by 2050. Before 2032, the company wants to reduce its emissions by 37 percent where they were in 2019.
The efforts involve a lot of money. For example, investment has been made in new zero-CO2 factories in Vietnam and the United States. A LEGO spokesperson said the company wants to invest more than $1.2 billion in greening by 2025.
