Verstappen original
Despite his young age – he’s only 24 – Verstappen himself has always remained calm. It’s all about performance. of winning. According to Klomp, this attitude is what sets the Dutch apart. “Max is not driven by marketing or money. He wants to get results on track, that’s all he cares about. Max is authentic and perhaps the most important aspect of sponsorship. He’s not as actively building his brand as Hamilton, who is committed to diversity and inclusion and is very much into fashion. Max mainly uses social media to keep in touch with his fans.”
With his new status as world champion, Verstappen’s allure just got even bigger. What company wouldn’t want to be associated with a young Formula 1 champion, who has the talent to dominate the sport for the next decade? Klomp stated that the team behind Verstappen faces some important choices: “Max is now joining the negotiations as world champion. How does ‘Team Verstappen’ deal with that?”
“If I’m honest, it’s going to be tough for Jumbo to keep up with the amounts the big international brands are willing to put on the table for a partnership with Max. There are only a few places available on his helmet. These are now reserved for Jumbo and CarNext. They’re paying Lots of money for it, but not the main prize. Sponsors line up for a place on Max’s helmet for a lot of money. But I also wouldn’t be surprised if Max stayed loyal to Jumbo, the company that supported him from an early age.”
