Presented by the WTCR – FIA World Touring Car Cup, the event will be presented in 162 countries in 2021, as confirmed by the confirmation of 2021 broadcast deals.
The broadcast partnerships entered into so far should result in better viewing numbers than in 2020, when WTCR had the largest broadcast distribution in its history and a cumulative audience of 330.3 million people.
The German WTCR was the first of eight events scheduled between June and November, which will see 22 of the world’s best touring car racers, representing 12 countries and five different car brands.
At least 14 broadcasters will cover all events live, while WTCR will also benefit from enhanced news access agreements with SNTV, Motorsport.tv and Eurovision to increase its visibility.
WTCR also goes beyond traditional line coverage with a complementing audience on major OTT platforms, including Eurosport Player and MotorTrend On Demand in North America, Tencent in China, and Motorsport.tv and KAYO Sports in Australia.
In addition to live coverage on Eurosport, available in more than 70 countries in Europe and the Asia Pacific region, existing WTCR broadcast deals have been expanded worldwide, due to their incredible appeal, sprint type, and bumper-to-bumper racing format.
In addition to a number of multi-year partnerships, WTCR promoter Eurosport Events, through its sub-licensing division of Discovery, has signed new deals with Claro Sports in Central and Latin America, Dubai Sports in the Middle East and North Africa, and Fox Sports in Australia. . Discussions are underway with a number of other potential partners to expand the initial list.
Below are the global broadcast partnerships implemented so far for the 2021 season:
Eurosport (54 lands)
Diario AS, Spain
Swedish channel 9
RTL 7, Netherlands
Sports TV, Czech Republic, Hungary, Slovakia
TV3 Sports, Baltic Sea
Channel Seven, Argentina
Channel 12, Uruguay
Claro Sports (new), Central and Latin America (17 countries)
Fox Sports, Mexico
MotorTrend, Canada, VS
Eurosport (9 territories)
Astro, Brunei and Malaysia Lizzy
beIN Sports, Southeast Asia (8 countries)
Fox Sports (new), Australia
J SPORTS, Japan
Sky, New Zealand
Africa and the Middle East
beIN Sports (paid 24)
Dubai Sports (new) (24 countries)
Startimes, Sub-Saharan Africa
SuperSports (54 countries)
Spreading news around the world
SNTV and Eurovision (news agency distribution)
Motorsport.TV (Digital Platforms)
Speed Planet, TCR Magazine (Vermiled in Motorsports Magazines)
François Ribeiro, Head of Eurosport Events, WTCR Promoter said: “A cumulative audience of 330.3 million viewers watched the WTCR in 2020 by the largest number of global broadcasters ever. They plan to beat that number this year to reflect a higher level of pilots while WTCR continues to Living in an unprecedented period due to the pandemic, WTCR has once again delivered an excellent mix of “live packages and spotlight packages, but in 162 countries instead of 135 as they were in 2020. This is great news for all of our stakeholders, but we also have an expansion.” It goes beyond traditional linear coverage with a complementing audience on OTT platforms, especially Eurosport Player. “
Viewers are encouraged to check local listings, FIAWTCR.com, and WTCR social media channels for country-specific broadcast information.
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