The NRL has released a video to promote the 2014 finals with the tagline “LIGHT IT UP”.
I don’t mind the tagline.
As a rugby league fan, I want to see the best players in the world turn it on for the finals.
However, if you have a look at the promo, it is hard to decipher whether they are trying to sell the game, or fireworks and lighting.
There’s deadest half NRL footage and half images of fireworks and exploding lights.
While the NRL really wanted to push the point that the players are going to light up the field, they didn’t have to make it so blindingly obvious.
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