Football Federation Australia (FFA) took a huge step yesterday announcing a deal that will see their partner, Foxtel, fund a $20 million deal over the next four years to help mature and develop football at a grassroots and professional level.
With the new agreement, Foxtel will be the naming rights backer for the A-League All-Starts, who are penciled in to play Alex Ferguson’s Manchester United side at ANZ Stadium on July 24.
Tim Cahill has will also help market Football in Australia with responsibilities in the community. Tim will control programs that are designed to encourage young players to follow their football dreams.
Cahill’s first duty will involve the “All Stars Ambition Program”, where he will run 10 football and lifestyle seminars for children all around Australia.
Australian Football has grown rapidly in recent years and the new deal will surely reach its goal of encouraging more kids to play the sport.
FFA chief executive David Gallop quotes, “At the elite level, it’s great to have Foxtel behind the A-League All-Stars and backing the next generation of stars in the Foxtel National Youth League. Today marks another big step forward for football in Australia.”