The Western Bulldogs have unveiled their new club logo.
The weird, metal-looking dog’s head is gone and has been replaced by a more traditional-looking bulldog.
It is a massive improvement on the previous logo, but the change will no doubt attract backlash from some fans.
A logo is a way for fans to show their love for a club.
It’s what you put as your cover photo on Facebook and what you kiss on your jersey.
So to change a logo is taking a risk – but it seems that on this occasion it will pay off, with the new logo a lot more appealing to the eye.