Gatorade brought sports drinks out of the shadows and into the spotlight when QB Steve Spurrier and the Florida Gators won the 1967 Orange Bowl and credited the scientifically formulated thirst-quencher to playing a role in their victory.
Now the company’s entering a new foray that goes beyond replacing electrolytes and looks to provide athletes with high-quality protein fuel.
To advertise the new product, Gatorade Recover, a selection of American sport’s top level players were invited to star in this new TV spot.
Along with the Heat’s Dwyane Wade and defensive end J.J. Watt of the Texans you’ll see Patrick Kane of the Chicago Blackhawks and the Washington Nationals’ Bryce Harper.
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